Cosa Nostraa- mark territory in men's accessories by
offering a range of impeccably crafted accessories.
Recently we were in our conversation with Mr. Tanuj Vijay the heart and soul of Cosa Nostraa. The Cosa Nostraa team recently showcased their recent collection of men accessories in the eighth season of Fashion Connect in Jaipur. We were mesmerized with their elegant collection. Let us know more about Cosa Nostraa and their words on different fashion statements in this insightful interview.
Question: Please share about Cosa Nostraa and one word or phrase for your recent design collection?
Tanuj Vijay: “Cosa Nostraa, an Italian
term, signifies a clan of people who claim sovereignty over a territory. The
ethos of our company is the same, i.e, to mark territory in men's accessories
by offering a range of impeccably crafted accessories. Established in 2019, our focus is on bringing wearable art to the
world, each handcrafted with precision by highly skilled local artisans of
Rajasthan. Each piece goes through antique oxidization and texturing to give
them a vintage look. While we hold a lot
of pride in our craftsmanship, our unconventional designs remain our USP.
Inspired by the world around and within, past and the present - the country's
majestic wildlife, diverse culture, roots and values and architecture act as
our muse every day. From everyday wear to occasion
wear, from exquisite cufflinks to contemporary brooches, from vintage buttons
to luxe lapel pins, we have something for every man. Thus, we are taking
one step at a time to redefining the way men accessorizes.
Well one word for our recent design collection
would be: Once upon a time.”
Question: How do you
identify the trend?
Tanuj Vijay: “We generally do not
follow any trend. We are highly inspired
by History. That is where all our inspiration comes from.”
Question: Your words on
"being different and having commercial appeal"?
Tanuj Vijay: “We are purposefully unconventional and it
clearly reflects in our design sensibility. We try to create something which is out
of the bounds of cultural norms, something which awakens new possibilities
which can transcend ordinary experiences and limitations. We help our customers
express their unique style which sets them apart from the rest”.
Question: What pieces of
information you look for before starting any project?
Tanuj Vijay: “We value our customer’s individuality and so each accessory we
create is artistically designed and hand-crafted to bring to life a unique
piece of art which is as real and authentic as our customers are.”
Question: How do you keep
up with the fresh arrival season after season?
Tanuj Vijay: “Seasonality determines a
great deal in fashion. We all know about the four seasons. But typically, we
operate in only two: Wedding/festive
collections and gifting collections.”
Question: Your giveaway on
gender-neutral fashionable accessories?
Tanuj Vijay: “This is an idea that is
becoming more and more mainstream in our contemporary society. I think fashion
has played a major role in blurring the line between menswear and women’s wear
for a very long time. The consumers
new-found genderless taste is visible everywhere now.”
Question: Your most
memorable and challenging project?
Tanuj Vijay: “We are on the verge of extending our accessory line. We would
be introducing ties, scarves, shoes,
belts and many other categories. We had never done this before and it was
quite a challenging project for the whole Cosa Nostraa team but it was fun too.”
Question: A myth about
designing and fashion?
Tanuj Vijay: “You need to be Exceptionally Creative. Most of the designers do not
every day come up with out of the ordinary designs. It is simply not possible
for an individual to deliver extraordinary creative designs every single day.
Majority of successful designers go for research. Research makes you come
across a lot of designs that help you to mold your creativity with traditional
and modern culture.”
Question: Advice to your
younger self and also to all the upcoming fashion designers?
Tanuj Vijay: “Inspiration comes from real life. Look around you and follow your
instincts. Evan a tribal or silly idea can have lot to discover from.”
Question: Where do you find
your all-time inspiration?
Tanuj Vijay: “Well our all time
inspiration comes from History and real
life.”
We are glad to bring some insights about
Cosa Nostraa for you all. Do check their collection on their website and social
media posts. Drop your reviews in the comment section below.
By Videsha
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